Eldar Shafir

Eldar Shafir

Eldar Shafir
William Stewart Tod Professor of Psychology and Public Affairs, Princeton University, and Member, President Barack Obama's Advisory Council on Financial Capability

Eldar Shafir is the William Stewart Tod Professor of Psychology and Public Affairs at Princeton University, and co-founder and scientific director at ideas42, a social science R&D lab. He conducts empirical studies of decision-making, and is interested in the tension between normative assumptions and people’s actual behaviors. His current research focuses on decision-making in contexts of poverty and on the application of behavioral research to policy. He is Past President of the Society for Judgment and Decision Making, and has held a number of visiting positions, among others at the University of Chicago Graduate School of Business, the Kennedy School of Government, the Russell Sage Foundation, the Hebrew University Institute for Advanced Studies, and Pompeu Fabra University in Spain. He has received several awards, most recently a Guggenheim Fellowship. In January 2012, he was appointed by President Barack Obama to the President’s Advisory Council on Financial Capability. He has recently edited a book called “The Behavioral Foundations of Public Policy,” (Princeton University Press, 2012). His next book, co-authored with economist Sendhil Mullainathan, and called “Scarcity: Why Having Too Little Means So Much,” (Henry Holt Times Books), is due out in September. He received his B.A. from Brown University and his Ph.D. from the Massachusetts Institute of Technology.


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