Gonzalo E. Villarreal has extensive international experience in the luxury business. He has worked in retail, marketing, public relations, merchandising and training for various global luxury brands. After joining The Swatch Group, he launched the first Omega flagship store in Latin America in Mexico City, and later in Panama. In 2009, he founded Tiempo y Forma Consultores y Servicios, a communications and distribution services firm specialized in upmarket positioning. His clients include: Sowind Group, Roger Dubuis, Harry Winston and several independent Swiss and French brands. Mr. Villarreal was head of Bulgari Retail in Mexico and later appointed Managing Director - Latin America for Breva Geneve.
Mr. Villarreal has been leading the lobbying efforts on behalf of the luxury goods sector in Mexico and is working alongside key members of the Mexican Chamber of Deputies to streamline the reform and implementation of a new money laundering legislation.
Mr. Villarreal possesses a diploma from the Secretariat of Foreign Affairs of Mexico and the National Conference of Governors in Ceremonial and Protocol. He regularly collaborates in the Latin American editions of Tiempo de Relojes, The Big Watch Book of Esquire and Revolution Magazine.
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